Our Story
These are the values that have distinguished Chanteclair products since their inception.
1900
Year Founded
1996
Development and Growth
A project is launched to develop and grow the Chanteclair brand and its products. Year after year, it consolidates its leadership in the market.
1997
First Liquid Soap in Italy
Alongside the historic range of Chanteclair products, with their distinctive Marseille scent, including soap in the form of a cube or in flakes, the innovative Laundry Soap is born, with the very first liquid formula in Italy.
1998
First Detergents and Fabric Softeners
The first Chanteclair Laundry Detergents and Fabric Softeners are born, products created with natural formulas available not only in the classic Marseille scent, but also with the floral note of White Musk, a fragrance that remains part of the brand story to this day.
1999
First Universal Degreaser
É il grande anno di svolta della marca: viene lanciato lo Sgrassatore Universale Chanteclair in un detergente che, come narra il payoff pubblicitario, "lo usi su tutto, funziona dappertutto!".
2009
Eco-Centered Chanteclair
This year marks the second stage in the brand’s great innovation. The first laundry detergent with an extremely concentrated formula is launched on the Italian market: Chanteclair Econcentrato!
2012
New, Increasingly Effective Formulas
The range of concentrated fabric softeners and laundry detergents continues to evolve. New, even more concentrated and effective formulas are part of the Chanteclair family of products. Sensitive Laundry Detergent and Blue Jasmine Concentrated Softener are born.
2014
New Formulas With Bleach
The Chanteclair family of degreasers is back in the spotlight! Not only the three main scents — Marseille, Lemon and Lavender — but from 2014, the universal detergent is also available in a new formula with bleach for safe cleaning throughout the house.
2016
Version With Baking Soda
Further expansion of the Degreaser range. The formula with baking soda is born, for a brilliant clean without streaks.
Baking soda also finds its way into the family of Laundry Detergents with a product that guarantees fresh and sanitised laundry. The Colour Detergent is also born.
2018
Universal Descaler
The latest and greatest Chanteclair innovation: Universal Limescale Remover.
All the efficacy of Chanteclair in a cleaner to make your bathroom shine, removing even the most stubborn limescale.
2020
The Concentrates
Chanteclair launches I Concentrati, a collection of concentrated fabric softeners and a fragrance booster, available in 4 scents, to ensure maximum softness and a long-lasting fragrance for your laundry.
The story continues...
We are committed to the research and development of new products
